Earthblog

It's easy to see... 

Increasing costs.  Limited options.  Low participation and appreciation.   Double-digit renewals.  An HR department saddled with an unending string of complex claims and service-related issues.  Premiums continue to climb and the employee's share of the cost grows. 

Very often, these kinds of problems are just symptoms.  However, many companies make important benefits decisions based on these symptoms - without understanding the true underlying root causes.  This is what we call "transactional decision-making".  Once this begins, it's just a matter of time - until what you hoped would distinguish you as an employer in the marketplace becomes nothing more than a growing expense and aggravation.

There are many reasons an employer can reach this stage.  However, very often, it is caused by factors like these:

• Employers have not identified the key characteristics (values) required in all employees; therefore, they attract a wide variety of people who are difficult to assimilate into a productive, unified team.
• Poor ongoing communication
• Plan design fail to meet the diverse needs of employees
• Lack of an advocate to represent your best interest
• Last-minute renewal planning
• Employers assume (wrongly) they know what benefits employees want
• Poor re-enrollment practices

That’s why we created The Optimizer - to help you maximize the potential profit each employee brings to your company.

Learn More...